Thinking of starting your career in the Micro Economics?Then you have landed in the right place.The overall aim of this crash course in Micro Economics is to explore and examine the key concepts, methods, and techniques used in addressing the basics of Micro Economics, to build foundation for economic analysis and making informed managerial decisions.The objective of this course book is to gain an understanding of the Microeconomics and develop an ‘economic way of thinking’ within the business context. It is important for people who intend to join managerial positions to first obtain a thorough understanding of the atmosphere within and outside of the Corporations.What is Microeconomics? Microeconomics is the branch of Economy that explains how individual units of the economy such as a person, household, firm, or industry choose to use the scarce resources that the previous generation and the nature have provided. Also, Microeconomics shows the economics behaviour of the aggregates (such as the income, output, employment, and so on) on the national level. What are the practical uses of Microeconomics? Economists develop models to explain real situations and to facilitate the understanding of the process of allocation of scarce resources among alternative ends in the micro level of society with microeconomics theories. Models are abstractions from reality. Although they are simplifications of real situations they should include essential elements (where the set of essential elements depends on the purpose of the model) and omit unnecessary detail (e.g. a computer model of a production plant, a scale model of a building, a map, or an econometric model of an economy). What will you learn after the course? - Introduction to MicroEconomics- Preferences, Choice, and Demand- Demand and Supply- Market and Equilibrium- Productivity and Costs- The Firm in a Perfectly Competitive Market- Imperfect Markets- Theory of Firms- Game Theory- Uncertainly, Imperfection and Advertising- Public Goods- The Coase Theoremand much much moreTARGET USERSThe book designed for a variety of target audiences. The most suitable users would include:1. Business managers at all levels of management and in whichever business industries they operate2. Professionals such as financial and management analysts, economists, international traders, financial controllers and business development managers as this course book can be helpful in determining organisational goals, negotiating a business deal as well as closing them off rightly, by timely identifying the price points, economic factors and favourable USP.3. Professors or lecturers or tutors so as to be in position to find better ways to explain the content to their students for example through the use of infographics4. The students and Academicians, especially those that are focusing on business management as their professions.